Selecting The Best Social Media Platforms For Marketing

Social Media Marketing forms an integral aspect of marketing in general and digital marketing in particular. It is a form of internet making that involves creating and sharing contents on social media networks in order to achieve your marketing and branding goals. It is a powerful way for businesses of all sizes to reach prospects and customers. If your business lacks social media presence, you are missing tremendously the opportunity of getting new customers and retaining old ones.

We have a variety of social media platforms such as Facebook, Twitter, Google +, Pinterest, YouTube, and LinkedIn. They all have their distinguishing features. Your first major task in social media marketing is to research painstakingly on which of these social media platforms is/are most ideal for your business or organization.  Some of these social media platforms will be discussed in relation to their relevance to your business.

1.       FACEBOOK: Facebook is unarguably the most responsive platform to practically all business. With billions of users across the globe, you are sure of leveraging your business by being active on Facebook. Its casual, friendly environment is one of its greatest strengths. For your business, create a Facebook Business Fan Page. Careful attention must be paid to the wordings on the Fan Page, and also the layout. This is because the visual component is integral to Facebook experience. Your tone must be light and friendly; not too formal. However, despite its huge popularity, organic reach on Facebook can be remarkably limited. In order to maximize your social media Facebook presence, you may consider a cost-effective Facebook advertising, which is one of the proven strategies of reaching out to customers and leads on social media.

2.       TWITTER: Founded by Jack Dorsey and three others, Twitter is the social media marketing tool that lets you broadcast your updates across the web. Twitter as a social media platform thrives on dialog and effective communication. In view of this, you must interact as much as possible to nurture and build your following. Regular tweeting matters a lot. Since tweets have limited word count, regular tweeting should not be laborious for you.

3.       LINKEDIN: This is arguably the most professional social media marketing sites. LinkedIn Groups enable you to enter into a professional dialog with people in similar industries. It enables you to share content and network with like-minded individuals. For your business to gain credibility, share great, quality contents that will create brand awareness on your business and establish you as an authority on your field.

4.       YOUTUBE: When it comes to the sharing of video content, YouTube is head and shoulders above other platforms. There has been a resurgence of interest on YouTube across the globe in recent years. Human beings can be likened to the rhesus monkey who made the proverbial statement that: “Until I see it, I won’t believe it! My eyes are my oracle.”  YouTube is a remarkably powerful social media marketing tool.  When you create quality video contents to be uploaded on YouTube, make sure aggressive efforts are made at promoting the video.

5.       PINTEREST: This is one of the fastest growing social media marketing tools. Its image-centered nature makes it most ideal for certain businesses, especially the ones which rely greatly on image and visual contents. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pin boards. It is instructive to note that the bulk of the Pinterest audience is female.

INSTAGRAM: The original intention of Instagram founders, Kevin Systrom and Mike Krieger was to create a social media platform for photo-sharing and video-sharing. Instagram users not only do these, but also sometimes share photos and videos of their businesses with their followers.

1.  Nollywood and Hollywood stars share movie location pictures with their followers. Make up professionals, models, and others do similar things. Businesses which are visual are ideal on the instagram platform. An hotelier who just opens a new hotel can share the hotel pictures on Instagram. 

      For your first class and affordable Branding and Digital Marketing services, CALL PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com.

       

       Dr Olusola Oso

       Founder/CEO, PENDROF

       Google-certified Digital Marketer.