How To Place Adverts On Facebook And Get Optimum Results

When Facebook founder, Mark Zuckerberg decided to extend its usage beyond the Harvard University community and open it up for everyone to sign up on September 26, 2006, he probably never envisaged that the social media platform would be as phenomenally successful as it is today. As at the first quarter of 2019, Facebook has over 2.5 billion monthly active users.  The world population is presently over 8 billion. One out of every four humans on this planet has a Facebook account. This is indescribably amazing! These Facebook account holders check their Facebook accounts regularly.

The import of this is that placing of adverts on Facebook makes a great economic sense. The affordability of this venture further makes it attractive. A recent social media marketing trend is that organic reach through the posting of great content on social media platforms has gone down considerably across the globe. Years ago, a social media user could post a great content and easily grow their social media following. This is no longer the case. Most social media platforms have deliberately devised ways to make it difficult to build an organic following. This is to motivate people to place adverts on social media platforms. Can you blame them? Like most media outfits, they survive primarily on adverts. They are businesses; they are primarily designed to make money.

Having established the fact that placement of adverts on Facebook gives you a great value for your money, how do you go about it? The procedure is explained below.

Business Manager

To place adverts on Facebook, the first thing you need to master is the Facebook Business Manager tool. It is free and relatively simple to use.

Go to the landing page for the Facebook Business Manager. Click “Create Account” in the top right hand corner. An overlay will come up. Enter your business name and click “Continue.”

You will then enter your name and your business email. Then click “Finish.”

You will now see your Business Manager dashboard.

Advertising Options

One of Facebook advert’s greatest strengths is the specificity with which you can target your ideal customer. You can choose to target people based on their age, device, demographic, interests, and a plethora of other characteristics. This is a particularly attractive feature for marketers.

Get Your Advertising Goals Right

The first thing you will get to choose when creating a Facebook advertising campaign is the goal of your campaign. Do you want to drive traffic to your website, drive conversions, promote your Facebook Page, get engagement on your post, or other goals?

You will then decide on your audience based on their location, age, gender, language, interests, behaviours and connections.

Finally, carefully select the devices you want to target and where you want your adverts to show up.

For your first class and affordable Branding and Digital Marketing services, CALL PENDROF on +2348038341039. E Mail: pendrofmedia@gmail.com.

Dr Olusola Oso

Founder/CEO, PENDROF

Google-certified Digital Marketer.