Influencer Marketing is a form of
social media marketing involving endorsements from influencers, people and
organisations, who possess an expert level of knowledge and/or social influence
in their respective fields. A good example of influencer marketing is when
Youtube celebrity, PewDiePie teamed up with the makers of a horror film set in
the French catacombs under Paris, creating a series of videos in which he
underwent challenges in the catacombs. It became a perfect content for
PewDiePie’s 27 million subscribers. It received nearly double the views as the
movie’s trailer.
One thing we must be mindful of
is the fact that, contrary to popular opinion, it is not compulsory that the
influencers to be employed in Influencer Marketing must be celebrities. Far
from it! Influencers can be anyone. What makes them influential is their large
followings on the web and social media such as Facebook, Twitter, and
Instagram. A Nollywood star, a music icon, a blogger, a respected marketing
executive on LinkedIn, or a photographer with a large following on Instagram
can be an influencer. This is one of the main reasons some people (especially celebrities)
give regular updates on social media platforms and other media outlets on the
number of people now following them on Instagram, Twitter, etc. It is a
marketing strategy designed to brighten their chances of being contracted as
Influencer Marketers.
In order to get optimum results
in influencer marketing campaigns, there is a great need for high level of
organization. A strategy, plan and budget must be put together. In addition, an
intensive research must be done. Patience is crucial. In addition, a schedule
must be developed. The schedule will demonstrate the preferences of the
influencer.
Without
mincing words, influencer marketing is a vital branch of digital marketing
which must be embraced by all digital marketers.For your first class and affordable branding and digital marketing services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com.
Dr Olusola Oso
FOUNDER/CEO, PENDROF.
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