Simply put, Digital Marketing is
the promotion of products or brands using electronic devices or the internet.
It also includes text messaging, instant messaging, video apps, podcasts, electronic
billboards, digital television and radio channels. Digital Marketing employs
multiple channels and technologies that allow an organization to analyse
campaigns, content, and strategy to understand what’s working and what’s not.
There are six fundamental steps
to get started with Digital Marketing. These are highlighted below.
1. TRACK CUSTOMER BEHAVIOUR: Collect data
and create events. Capture digital data and track customer behaviour.
2. CHOOSE WHAT CONTENT TO DISPLAY: Create
messages. Upload assets and be creative with messaging that entices customers
and moves them to action.
3. CHOOSE WHERE YOUR CONTENT DISPLAYS:
Create spots. You decide where to display the creative based on the channel
such as mobile apps and web pages.
4. DEFINE WHO SEES YOUR CONTENT: Create
segments. These are groups of people who share common characteristics. Analyse
segment attributes and determine best placement across channels based on
segment profiles or characteristics.
5. DELIVER THE CONTENT: Create tasks.
Measure, test, and deliver personalized content with tasks. Make the customer
experience personal and memorable from web, mobile, and email channels.
6. TRACK CUSTOMER INTERACTIONS WITH YOUR
CONTENT: Create activities. Connect tasks to create customer journeys that
deliver the right content, in the right place, to the right people. For the Brand Management of your company, and the provision of first-class and affordable Digital Marketing services to your company, call PENDROF on: +2348038341039. EMail; pendrofmedia@gmail.com. Dr Olusola Oso Founder/CEO, PENDROF.
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