Latest Digital Marketing Stats

 According to a recent research from Searchmetrics, "websites with a heavy focus on video content were some of the biggest winners in organic search performance on Google in 2018. YouTube won resoundingly, with a 79% increase in search performance in 2018.
         Using Nigeria as a case study, there has been a steady increase in Nigerians' use of YouTube over the years. This, according to Pendrof Blog research, can be attributed to the new marketing strategy devised by Nollywood movie producers and marketers to market newly released movies. One of their greatest marketing strategies lately is to upload newly released movies on YouTube. The idea is gaining wide currency, and viewers across the globe have been able to watch newly released movies on YouTube.

Apart from YouTube, other sites like Fox, PPC, and the BBC are top gainers.
         Amazingly, another recent trend is the underestimating of  customer loyalty among marketers. A recent survey conducted by Greenlight Digital has demonstrated that a disturbingly high number of marketers are underestimating customers' loyalty.This necessitates the need for marketers to learn more how customers' loyalty is displayed. Customers display their loyalty by recommending products or services to family and friends or by continued purchase.