Signature Storytelling Vs Tactical Storytelling In Branding

A tactical story is when a story is employed in marketing a brand. However, when a story is used strategically to generate a brand energy, it becomes a Signature Story.
A signature story grabs attention, creates emotional connection between the brand and the clients, and delivers a clear message to the viewers, regardless of the language use. It  makes a brand visible. It also helps to strategically communicate the basic essence of the brand or organisation.