Why Your Company Needs A Blog To Complement Its Website

Many companies and business owners have the erroneous belief that their website is sufficient enough to reach out to the world what they offer the public. That is, having a business or company blog is a mere duplication of efforts which will not necessarily impact positively on their business.
This is far from the truth.
         Every business or company compulsorily requires a website to network with the world. "Your network is your net-worth,'' says Tim Ferriss.
         In addition to the website, every company needs a company or corporate blog. A corporate blog is a blog that is published by an organization or corporation to reach its organisational goals. It presents a great opportunity and outlet not only for a company to establish its industry expertise, but also to extend its audience through social sharing. Experience has shown that blog posts can even invest a company with some Return On Investment (ROI).

One of the reasons for the reluctance of many companies to maintain a company blog is that blogging (serious, consistent blogging I mean)  is generally time-consuming, and the maddeningly busy schedule of a company may not give room for it.
Well, a company can assign the task to an employee. He or she will be charged with the task of regularly updating the blog. The game is worth the candle.
Digital presence is vital to the growth of any company. Every avenue to maximise it must be explored.