Selecting The Best Social Media Platforms For Marketing

Social Media Marketing forms an integral aspect of marketing in general and digital marketing in particular. It is a form of internet making that involves creating and sharing contents on social media networks in order to achieve your marketing and branding goals. It is a powerful way for businesses of all sizes to reach prospects and customers. If your business lacks social media presence, you are missing tremendously the opportunity of getting new customers and retaining old ones.

We have a variety of social media platforms such as Facebook, Twitter, Google +, Pinterest, YouTube, and LinkedIn. They all have their distinguishing features. Your first major task in social media marketing is to research painstakingly on which of these social media platforms is/are most ideal for your business or organization.  Some of these social media platforms will be discussed in relation to their relevance to your business.

1.       FACEBOOK: Facebook is unarguably the most responsive platform to practically all business. With billions of users across the globe, you are sure of leveraging your business by being active on Facebook. Its casual, friendly environment is one of its greatest strengths. For your business, create a Facebook Business Fan Page. Careful attention must be paid to the wordings on the Fan Page, and also the layout. This is because the visual component is integral to Facebook experience. Your tone must be light and friendly; not too formal. However, despite its huge popularity, organic reach on Facebook can be remarkably limited. In order to maximize your social media Facebook presence, you may consider a cost-effective Facebook advertising, which is one of the proven strategies of reaching out to customers and leads on social media.

2.       TWITTER: Founded by Jack Dorsey and three others, Twitter is the social media marketing tool that lets you broadcast your updates across the web. Twitter as a social media platform thrives on dialog and effective communication. In view of this, you must interact as much as possible to nurture and build your following. Regular tweeting matters a lot. Since tweets have limited word count, regular tweeting should not be laborious for you.

3.       LINKEDIN: This is arguably the most professional social media marketing sites. LinkedIn Groups enable you to enter into a professional dialog with people in similar industries. It enables you to share content and network with like-minded individuals. For your business to gain credibility, share great, quality contents that will create brand awareness on your business and establish you as an authority on your field.

4.       YOUTUBE: When it comes to the sharing of video content, YouTube is head and shoulders above other platforms. There has been a resurgence of interest on YouTube across the globe in recent years. Human beings can be likened to the rhesus monkey who made the proverbial statement that: “Until I see it, I won’t believe it! My eyes are my oracle.”  YouTube is a remarkably powerful social media marketing tool.  When you create quality video contents to be uploaded on YouTube, make sure aggressive efforts are made at promoting the video.

5.       PINTEREST: This is one of the fastest growing social media marketing tools. Its image-centered nature makes it most ideal for certain businesses, especially the ones which rely greatly on image and visual contents. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pin boards. It is instructive to note that the bulk of the Pinterest audience is female.

INSTAGRAM: The original intention of Instagram founders, Kevin Systrom and Mike Krieger was to create a social media platform for photo-sharing and video-sharing. Instagram users not only do these, but also sometimes share photos and videos of their businesses with their followers.

1.  Nollywood and Hollywood stars share movie location pictures with their followers. Make up professionals, models, and others do similar things. Businesses which are visual are ideal on the instagram platform. An hotelier who just opens a new hotel can share the hotel pictures on Instagram. 

      For your first class and affordable Branding and Digital Marketing services, CALL PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com.

       

       Dr Olusola Oso

       Founder/CEO, PENDROF

       Google-certified Digital Marketer.

Compliance Is Key In Business Operations And Digital Marketing Campaigns

Many business organizations in Nigeria and across Africa view compliance merely as a “necessary evil” in business operations. Far from it. Compliance is indeed an integral aspect of business operations. For instance, if a business organization is engulfed in crisis, and is slammed with a fine, the company needs to comply without unnecessary delay. Instances abound of companies who have procrastinated and have regretted. Such companies sometimes have to cough out heavier fines, in addition to heavy reputation damage they suffer.

The great need for compliance explains why the position of a chief compliant officer has become more prestigious than it used to be. Compliance is the heart of business. It is pivotal to successful business. If a business fails to comply with industry rules and regulations, such a business is bound to fail.

Little wonder, big corporations across the globe take compliance very seriously. As a case study, in 2014, J P Morgan reportedly spent a whopping sum of $ 4 billion more than it initially planned for risk and compliance for that fiscal year on hiring 3000 employees for this risk and compliance function, and reassigning 2000 more into it.

In recent years, skilled compliant officers are among the most sought after and highest paid professionals in the world. This is confirmed by qz.com: “Starting compliance salaries are growing more than 3.5% a year, with large companies paying chief compliance officers between $162,000 and $232,000 while hedge fund compliance officers can get as much as $800,000.”

In the launching of digital marketing campaigns, effective digital marketing agencies take the compliance of the prospective clients/companies very seriously. If a company has a demonstrable level of compliance to industry rules and regulations, it would be easier to launch digital marketing campaigns for such companies. 

For your first class and affordable branding and digital marketing services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com.

Dr Olusola Oso

Founder/CEO, PENDROF

Google-certified Digital Marketer.

Get Your Influencer Marketing Right

Influencer Marketing is a form of social media marketing involving endorsements from influencers, people and organisations, who possess an expert level of knowledge and/or social influence in their respective fields. A good example of influencer marketing is when Youtube celebrity, PewDiePie teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It became a perfect content for PewDiePie’s 27 million subscribers. It received nearly double the views as the movie’s trailer.

One thing we must be mindful of is the fact that, contrary to popular opinion, it is not compulsory that the influencers to be employed in Influencer Marketing must be celebrities. Far from it! Influencers can be anyone. What makes them influential is their large followings on the web and social media such as Facebook, Twitter, and Instagram. A Nollywood star, a music icon, a blogger, a respected marketing executive on LinkedIn, or a photographer with a large following on Instagram can be an influencer. This is one of the main reasons some people (especially celebrities) give regular updates on social media platforms and other media outlets on the number of people now following them on Instagram, Twitter, etc. It is a marketing strategy designed to brighten their chances of being contracted as Influencer Marketers.

In order to get optimum results in influencer marketing campaigns, there is a great need for high level of organization. A strategy, plan and budget must be put together. In addition, an intensive research must be done. Patience is crucial. In addition, a schedule must be developed. The schedule will demonstrate the preferences of the influencer.

Without mincing words, influencer marketing is a vital branch of digital marketing which must be embraced by all digital marketers.
For your first class and affordable branding and digital marketing services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com. 

Dr Olusola Oso
FOUNDER/CEO, PENDROF.

Dr Olusola Oso Bags Google Digital Marketing Certificate

PENDROF FOUNDER/CEO, Dr Olusola Oso is now a Google-certified Digital Marketer. He successfully completed his Google Digital Marketing Certification, passing the online certification examination in flying colours in July, 2019.
This certification has added a further credibility to PENDROF, a leading branding and digital marketing agency.
For your first class and affordable branding and digital marketing service, call PENDROF on: +2348038341039. EMail: pendrofmedia@gmail.com.

Fundamental Steps To Get Started With Digital Marketing

Simply put, Digital Marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video apps, podcasts, electronic billboards, digital television and radio channels. Digital Marketing employs multiple channels and technologies that allow an organization to analyse campaigns, content, and strategy to understand what’s working and what’s not.

There are six fundamental steps to get started with Digital Marketing. These are highlighted below.

1.       TRACK CUSTOMER BEHAVIOUR: Collect data and create events. Capture digital data and track customer behaviour.

2.       CHOOSE WHAT CONTENT TO DISPLAY: Create messages. Upload assets and be creative with messaging that entices customers and moves them to action.

3.       CHOOSE WHERE YOUR CONTENT DISPLAYS: Create spots. You decide where to display the creative based on the channel such as mobile apps and web pages.

4.       DEFINE WHO SEES YOUR CONTENT: Create segments. These are groups of people who share common characteristics. Analyse segment attributes and determine best placement across channels based on segment profiles or characteristics.

5.       DELIVER THE CONTENT: Create tasks. Measure, test, and deliver personalized content with tasks. Make the customer experience personal and memorable from web, mobile, and email channels.

6.       TRACK CUSTOMER INTERACTIONS WITH YOUR CONTENT: Create activities. Connect tasks to create customer journeys that deliver the right content, in the right place, to the right people.  For the Brand Management of your company, and the provision of first-class and affordable Digital Marketing services to your company, call PENDROF on: +2348038341039. EMail; pendrofmedia@gmail.com.                                                                                                                                                                                                                                                                                        Dr Olusola Oso                                                                                                                                       Founder/CEO, PENDROF.

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