Why You Need To Invest In Branding

In their drive to cut operational costs, many start-ups and medium scale companies and business outfits are typically not favourably disposed towards investing in branding. They have the erroneous belief that it is an avoidable expense. Far from it! Get one fact straight. There is no two ways about it. Your brand is your company’s most valuable asset. It is the sum total of how your company is perceived by your customers, by your employees, and others. Without doubt, branding is one of the soundest investments a company can make. It should be given a top priority in companies’ investments.

Why investing in branding? Some of the reasons why a company or business outfit should make this well-informed decision are highlighted below.

Commanding a Premium Price: People don’t buy products, they buy brands. This explains why many established companies continue to invest heavily on branding and rebranding. Despite its huge popularity, for instance, the world’s largest social medium platform, Facebook still periodically comes up with new and innovative ideas all geared towards improving its brand equity. Facebook Dating is its latest innovation. People are willing to pay premium prices for premium brands. Branding empowers you to position yourself as an industry leader with a compelling set of value propositions which position the company above its competitors.

2.   Attracting Better Customers: Customers are the life-wire of businesses. The more the customers a business attracts, the more successful the business becomes. Brand research enables you to identify exactly which types of customers are aligned with your company’s unique culture and purpose. You need to do customer differentiation, and clearly define your customer personas so as to craft messaging specifically targeted at right customers. The right customers are not only more likely to purchase your product or patronize your services, but are also most likely able to guarantee you brand loyalty.

3.    Easier Sales Guaranteed: Well-defined brands are easier to sell because their positioning is woven into their brand narrative. Through your brand strategy, the superiority of your products over your competitors is revealed. Effective branding makes the work of the sales department of the company much easier. The sales people go about their work with confidence and gusto.

4.    Boosting Your Company’s Value: Brand equity gives you the opportunity to increase the price point of your products and services. Customer behaviour to a particular brand is largely determined by how a brand is perceived. Invariably, customer behaviour determines your brand’s financial performance. Branding, no doubt, has both long and short term benefits.

     For your first class and affordable Branding and Digital Marketing Services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com. 

       Dr Olusola Oso

       Founder/CEO, PENDROF

       Google-certified Digital Marketer.