While embarking on Customer Value
Journey, the greatest index of success is in converting prospects into engaged
customers. One way this can be accomplished is by establishing lasting
relationship with your E Mail subscribers. Knowing how to effectively persuade
and influence your Email subscribers in a way that will galvanize them into
taking the next step in their customer value journey is crucial.
Like other digital marketing
campaigns, one of the most common ways the success of an email marketing
campaign can be measured is through the conversion rate. The conversion rate
refers to the percentage of your email recipients who open the email, click
through to your website, and complete a set desired action. Making a purchase
and booking for a hotel are examples of such actions.
In the digital marketing world, there
is the erroneous notion that Email marketing is dead, or is dying. Far from it!
Studies have shown that for online stores, email marketing is a remarkably far
more effective way to acquire customers than social media such as Facebook and
Twitter. Never you neglect the power of direct email marketing.
The focus of this article is on
the writing of Email marketing copies that convert. The following tips are
essential.
1. Write A Killer Subject Line: Master the
art of writing killer subject lines. It is the first hook. Movie producers and
creative writers know that catchy titles are the first hook to the audience and
readers. In view of this, perfecting the subject line can be the difference
between recipients opening your email, deleting it, or reporting it as spam.
2. Master the Writing Style: Writing email
marketing copy entails: following a logical structure; keeping the paragraphs
short; and including one main idea per paragraph.
3. Avoid All Caps: Using all caps in the
subject line and body of the email is referred to as Shouting. Don’t Shout!
Using all caps results in spammy email marketing. Most people find it
irritating. Doing it will hurt your email open rate.
4. Know Your Audience: You need to know
your audience well enough, so that you can write email marketing copy that
meets their needs. Doing this will boost your conversion rates.
5. Write in Conversational Style: Write as
if you are a real person. Be conversational, and avoid marketing speak. Don’t
be boring. The reader’s imagination should be stirred by reading your email.
6. Choose the Right Words: You must be
careful of your word choice. Choosing the right words at the right place makes
reading your email a rewarding experience for the readers. Use analogies and
other literary techniques In addition, you must employ sensory and power words.
7. Be Relevant: Generic marketing must be
avoided in favour of targeted marketing. Sending relevant emails improves open
and click through rates.
8. Know Your Goal: In digital marketing in
general, you must set your goals right from the onset. In the targeting of
customers, the best practice is to set a single goal for each email. When
planning your emails, focus on the key action you want readers to take and
build your email copy around that.
9. Let Readers Get to Know You:
Personalization is of utmost importance in Email marketing. Let the subscribers
know who you are. Most people like getting emails where they can see a picture
of the sender and where there is a personal rather than generic sender.
For your first class and affordable Branding and Digital Marketing Services, call PENDROF on +2348038341039. E Mail: pendrofmedia@gmail.com. Dr Olusola Oso
Founder/CEO, PENDROF
Google-certified Digital Marketer.
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